She was Born to Style

Aveda’s Born to Style contest results are in- aspiring hairstylist Melissa Koay took home the grand prize of a full tuition scholarship to the career college.

After an intense runway showdown between five talented competitors each  demonstrating two looks, judges  Ray Civello, CEO of AVEDA Canada; Paige Dzenis, Associate Online Editor, FASHION Magazine; and Melissa Hill, Editor-In-Chief of Salon Magazine selected Koay as the winner.

Aveda Admissions and Placement Coordinator Tammy Thomson said this is the start to Koay’s professional journey into the world of hairstyling.

“We look forward to following her career path to greatness,” said Aveda Admissions and Placement coordinator Tammy Thomson.

The four runners-up were also awarded tuition bursaries ranging from $500 to $1500.

The contest opened October 29th,2012. Hopeful hairstylists submitted 2-minute videos demonstrating why they were “born to style.” From there, four finalists were selected based on their submissions, plus an additional “viewer’s choice” finalist, which was based on the number of “likes” their video received.  

Born to Style contests are held in Vancouver, Calgary, Winnipeg and Toronto, during which they will give away $65,000 in scholarships and bursaries.


Photos courtesy of Aveda Institute Toronto



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